kewpid.net

While I thought Sydney University’s new logo was a good effort, another aspect of their rebrand­ing leaves much to be desired.

I shall simple repost my com­ment on Enoch’s blog, who also does not think very highly of the ret­ro­grade changes.

It is god damned atro­cious. It’s increas­ingly appar­ent we went to a third-??rate insti­tu­tion, and it shows up in everything they do: the qual­ity of edu­ca­tion, the qual­ity of facil­it­ies, the rela­tion­ship between the gov­ern­ing bod­ies of the uni and the stu­dents, and now the barely-??tepid effort they put into their web­site.
Who the hell thought it was a good idea to have the logo jut ting out to the left? What is this meant to rep­res­ent? That if you want to achieve some thing, Sydney Uni will jump out of left field to block you?
Why is there is logical grid or spa­cing to effect­ively man age the masses of informa­tion? Why is it so boxy? Why is the typo­graphy so bad? All-??in-??all it looks like some “designer” spent a couple of hours trawl­ing the 1990s inter net for some “cool scripts” and hacked together a Frankstein’s monster.

And this is after a very prom­ising brand ing pitch book that actu­ally looked like it was going to unify the hitherto haphaz­ard brand ing strategies. I’m really dis­gus­ted. I fully expect Sydney Uni to have slipped down the rank­ings in the next dec­ade, all the while fun­nel ling massive amounts of cor­por­ate money into its coffers.