kewpid.net

Apple has released a new set of ads

tout­ing the superi­or­ity of Macs over Win­dows PCs. They’re remin­is­cent of the “Switch” cam­paign earlier this dec­ade which were, hmm, less than suc­cess­ful. This time how­ever, it’s dif­fer­ent. Apple has prob­ably never been in a stronger pos­i­tion. Due to the suc­cess of the iPod, Apple’s mind­share among con­sumers is massive, and for the first time in ages it’s start­ing to increase its mar­ket share.

Any­way, my favour­ite is the one titled “Net­work­ing”, where the Japan­ese girl appears to pull a digital photo out of her arse.

Mon­key Busi­ness video