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Australia’s “big four” banks have a long and well-established repu­ta­tion for poor ser­vice, high fees, and utter con­tempt for their cus­tom­ers; a renown topped only by our esteemed politi­cians. Is it any won­der then that they would want to dis­tance them­selves from this image.

Still, the National Aus­tralia Bank’s recent makeover is no cause for celebration.

The old logo is instantly recog­nis­able and has a long his­tory. Instead of work­ing with this, some whiz-bang design com­mit­tee has gone as far as pos­sible from the ori­ginal without remov­ing the red star. The pro­pri­et­ary typeface has been replaced with a character-less lower-case abbre­vi­ation of the bank’s name. You can see that they’re try­ing to appear and mod­ern and cool, but that is in stark con­trast to what every­one knows banks to be — con­ser­vat­ive, cold, and all about the bottom-line. All in all it seems you can pol­ish a turd, you just end up with a really shiny black one.Pay It For­ward dvdripbuy The Shadow Dan­cer

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